Social Media Strategies for Business

Leveraging on Social Media

In today’s digital world, social media has grown beyond being a personal platform into a business space for professional branding and promotion of products and services. Businesses now makes sales on social media by creatively advertising their offers. The truth remains that a business will always go wherever its target audience are. In these case, everyone seems to be in one social media platform or the other. In this article, we shall discuss various ways businesses can leverage on social media to create strategies that will enhance their business growth. Here are some of the social media strategies you can explore:

Understanding Your Audience

Understanding your audience isn’t just key, but also the first step to developing solid social media strategies for your business. Having a solid idea of who your target audience are will help you to know which of the social media platform to find them, what they like to watch, what time do they come online, etc. this will help you to tailor your contents to resonate more with your audience and improve engagements on your posts.

Compelling and Authentic Content

Whatever content you are creating, just ensure it is not only compelling, but also authentic. The algorithm and search engines will always favour you when your content is both compelling and authentic. Do not bore your audience. Let your contents have a blend of graphics, video, animation, etc. short videos are posted on TikTok and Instagram as reels. While longer videos are more suitable to go on YouTube. The more informative, the better as it will stand the test of time in value.

Influencer Partnerships

Another social media strategies you can explore is partnership with influencers. In this article, we shall discuss various ways businesses can leverage on social media to create strategies that will enhance their business growth. Here are some of the social media strategies you can explore: Influencers are those set of people with large followers and usually having lots of engagements in their post. All you have to do is to identify the ones in your niche or industry and strike a partnership deal with them. The partnership can be mutually benefiting and non-monetary or go for the not-so-big names that will charge you less and yet drive lots of engagements to your business and products.

Engage with Your Social Media Community

Engaging with your social media community is a way of showing how much you care and passionate about what you do. This is one of the most effective organic social media strategies. In the long term, it will increase the trust for your brand. Prioritize building a strong community in the long term over building a large following. Make posts that resonates with your audience. Reply to comments, create polls, do live sessions for a more human connection, ensure to include quizzes and questions and answer sessions. When done consistently, you would have succeeded in growing a very loyal community.   

Utilize Data-Driven Strategies

Make accurate predictions from performance data. One thing I love so much about digital marketing or social media marketing is the availability of performance insights. For instance, if you run a campaign on Instagram, you will have access to the insights showing how many percent of females or males responded, their age bracket, location, etc. This data can be properly analysed and used to make more informed business decision, to create a better strategy and achieve business goals. It also gives you the opportunity to carry out A/B testing to know which target audience or content is performing better and stick to it.

Explore Paid Advertising

There’s a limit to how much engagement you can generate with free posts. With a paid campaign or sponsored ad, you can reach more audience faster and gain more visibility. So it won’t be a bad idea if you can set aside a budget for paid advertising. Paid advertising will allow you to be able to choose your specific target audience, demographics and their interests. Always make sure to use call-to-action (CTA) to drive specific action in your campaign.

Experiment with Emerging Technologies

In this digital space, be prepared to embrace emerging technologies. Or else you will be left behind. One of the technologies that came after the social media is the chatbox. They’re a form of AI that can answer frequently asked questions and attend to messages in your social media account inbox. They engage your messenger before you come online to take over the chat. Users that quickly embraces these chatbox technology used it to improve their customer experience.

Continuously Improve

Be ready to improve continuously. This means that you will keep on observing, experimenting, measuring, analysing and improving. The social media space is a fast paced industry. But you can always keep up as long as you stay committed. Always be willing to unlearn a concept and adopt a new working concept. Don’t make blind decisions. Make use of the insights available to you to make accurate analysis that can aid your decision making and strategies.  

Conclusion

The opportunities offered by social media are so numerous and cannot be ignored. This is why developing social media strategies is key for businesses. Start with defining and understanding your audience and then create contents that appeal to their interest. Now don’t stop there. Keep observing and improving. Overwhelm your audience with value. Wishing your success in your digital endeavour.

Also read: What is digital marketing?